Press Conference of the Drama Show《雷雨对日出》

The Story

Live Event Profile:

Event Date: 20 April, 2017

Event Duration: 30 minutes

Event Venue: China Club

Live Streaming Platform: Website and Facebook (available on any mobile devices and computers)

Live Streaming Region: Worldwide


Live Event Details:

 

KEY IMPACTS

- Broke the traditional practice of press conference by not targeting only on traditional media and few selective organizations but the general public

- Allowed thousands of the local and overseas audience to watch the event online

 

THE SITUATION

Organized by Sunbeam Chinese Opera Cultural, Drama Show《雷雨对日出》will be held in June at Sunbeam Theatre, North Point. Main cast of the drama include CHAN Chi-wan Stephen, YIP Tung Cecilia, CHAN Shek-sau Bill, KONG May-yee Elena. TFI was entrusted by the organizer to professionally live stream the press conference on 20th April 2017.

 

THE CHALLENGE

Typically, press conferences target mainly on traditional media. It heavily relies on the reporters to deliver the second hand information to the public. Yet, through the live streaming, audience can get the comprehensive as well as first-hand details of the event.

 

REASONS FOR SELECTION

1. Direct marketing via live streaming

Taking advantage of the soaring demand on live broadcasting, live streaming can increase the event coverage and enhance direct promotion to the public.  

 

2. High quality live streaming service

Powered by HERMES Live Streaming solution, audience can enjoy the live event with broadcast quality; organizer can perfectly showcase the exciting stage performance and clearly demonstrate artists’ exquisite makeup and fashions.

 

3. Simulcast to social and our own platforms

We support simulcasting to a variety of social media platforms, like Facebook and our own platform, HERMESLive. It widens the reach of audience and increases the views.

 


Press Conference of the Drama Show《雷雨对日出》
Press Conference of the Drama Show《雷雨对日出》
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The Client

Sunbeam Chinese Opera Cultural

Sunbeam Chinese Opera Cultural

The Sunbeam Theatre is one of the landmark theatres to have been started by that same group of emigrants. It was established by "Hua Chang Enterprises Ltd" in 1972. In 1988 Yao-Hung, chairman of the board of "Hong Kong United Arts Entertainment Company Ltd" took over its operation. Thousands of Cantonese opera has been held in the Sunbeam Theatre. Sunbeam Chinese Opera Cultural also trained a large number of young Cantonese Opera professionals. It makes great contribution to Hong Kong local art.