am730 Live Interview : Andrew Yuen

The Story

Live Event Profile:

Event Date: 1 June, 2017

Event Duration: 60 minutes

Live Streaming Platform: Facebook (available on any mobile devices and computers)

Live Streaming Region: Worldwide

Live Event Details:

 

KEY IMPACTS

- Increased the brand awareness and reached more audience

- Created instant noise and overwhelmed feedback for am730

 

THE SITUATION

Catering the trend of live streaming, am730 started reaching more audience through live interviews. In May, TFI offered live streaming technology to am730, and received great results; am730 continued partnering with TFI to enjoy high quality live streaming service.

 

THE CHALLENGE

Due to the tight schedule, the interview was conducted in short period of time; am730 only had very limited preparation time before the interview. By applying our HERMES Live solution, the live stream was set up easily without spending hours connecting complicated and costly equipment.

 

REASONS FOR SELECTION

1. Reliable live streaming partner

Our encoder's high reliability, high availability and superb performance ensure us to be a reliable and trustable live streaming partner of am730, helping us to develop a long partnership.

 

2. Support social media campaigns

To better facilitate client’s social marketing campaign, we support simulcasting to a variety of social media platforms, like Facebook.

 

3. "One Click Go Live" with simple setup

With HERMES Live Encoder M, we only need to get power, camera and the Internet connected. And the event is live to the world through "One Click Go Live"

 

Programme Archive : https://goo.gl/hAfzNp



The Client

am730

am730

am730, is free daily Chinese-language newspaper published in Hong Kong, the third with the prior two being Headline Daily and Metropolis Daily. Shih Wing-ching, chairman of Centaline Holdings, a property agency, is the founder of the newspaper.