The 64th Macau Grand Prix

The Story

Live Event Profile:

Event Date: 18 – 19 November 2017

Event Duration: 2 days

Event Venue: The Guia Circuit, Macau

Live Streaming Platform: YouKu (available on any mobile devices and computers)

Live Streaming Region: Mainland China, Hong Kong, Macau and Taiwan


Live Event Details:

 

KEY IMPACTS

- Successfully brought the significant international car-racing event from Macau to all cities in Mainland China as well as Hong Kong, Macau and Taiwan

- Chinese motorsports fans could enjoy the excited match freely via  Alibaba’s dedicated platform, YouKu with professional Mandarin commentary

- More than 22,000 unique views within two-day event

 

THE SITUATION

With advanced video technology, TFI has been entrusted by Alibaba Cloud to live stream the "64th Macau Grand Prix" on 18 – 19 Nov 2017.  It is the only international motorsport event in the world to host two official FIA World Cups plus a round of an FIA World Championship. The world’s racing talent battled for their biggest prize on the streets of Macao.

 

THE CHALLENGE

"64th Macau Grand Prix" is an important annual car-racing match for all motorsports lovers. Alibaba Cloud, the official live streaming partner, was looking for TFI’s professional live streaming technology to ensure a high standard of live streaming for high volume of viewing traffic.

 

REASONS FOR SELECTION

1. Custom streaming service

We create customized viewing experience for Alibaba Cloud’s audience, streaming the live on her dedicated YouKu platform. Customized features include showing trailer before the event; flips and promotion banner during the breaks. Moreover, Mandarin commentary is added on the stream.

 

2. Stable and Scalable

With our state-of-the-art live streaming technology, it guarantees us to offer a smooth and broadcast grade live streaming to every device regardless of the viewing traffic and type of devices.

 

3. "One Click Go Live" with high efficiency

Dealing with tight working schedule, the "One Click Go Live" feature of our HERMES Live Encoder enables us to finish the set up easily and efficiently. It favors us to get prepared for the live stream within short period of time.



The Client

Alibaba Cloud

Alibaba Cloud

Alibaba Cloud Computing (AliCloud) is an international business of the Alibaba Group, one of the world’s largest e-commerce companies, and was established in 2009 to operate the network that powers Alibaba’s extensive online and mobile commerce ecosystem with a comprehensive suite of cloud computing services. Now, the number one cloud provider in China, AliCloud develops highly scalable cloud computing and data management services for over 1,800,000 customers worldwide, providing both large and small international businesses, financial institutions, governments and other organizations with flexible, cost-effective solutions for networking and IT needs.