Microsoft Shop In Shop Workshop – Windows 10

The Story

Live Event Profile:

Event Date: 17 December 2017

Event Duration: 40 minutes

Event Venue: Fortress Shop, Telford Plaza, Kowloon Bay

Live Streaming Platform: Facebook (available on any mobile devices and computers)

Live Streaming Region: Worldwide

Live Event Details:



- Created a new marketing channel for Microsoft to promote its products online

- Increased the social engagement and bypassed the event’s geographic restriction



To introduce the latest mixed reality technologies brought by Windows 10 Creators, Microsoft held a shop-in-shop workshop at one of its point of purchase, Fortress. To accommodate people who were not able to attend the workshop, Microsoft entrusted TFI to provide live streaming on Facebook.



Due to space limitation, bulk equipment and complicated live streaming setup are not feasible at the venue. Leveraging our "One Click Go Live" solution, Microsoft can rest assured to complete the live stream easily and successfully within a limited working area.



1. "One Click Go Live"

With simply set up, we are able to deliver high quality live stream easily with the feature of "One Click Go Live" without extra software setting.


2. One stop live streaming service

We offer full support on video production, live streaming and encoding. Microsoft users can watch the live anywhere with more than 20 devices including mobiles, tablets and smart TV.


3. Reliable live streaming partner

We are close partner of Microsoft with great collaboration experience. We have been working on more than 10 live streaming events together.

The Client



Headquartered in Redmond, Washington, Microsoft was founded by Paul Allen and Bill Gates on April 4, 1975, to develop and sell BASIC interpreters for Altair 8800. It rose to dominate the personal computer operating system market with MS-DOS in the mid-1980s, followed by Microsoft Windows. The company also produces a wide range of other software for desktops and servers, and is active in areas including Internet search (with Bing), the video game industry (with the Xbox, Xbox 360 and Xbox One consoles), the digital services market (through MSN), and mobile phones.