Microsoft Concept Store Workshops

The Story

Live Event Profile:

Event Date: 23 December 2017

Event Duration: 30 minutes

Event Venue: Microsoft Concept Store @ Olympian City 2

Live Streaming Platform: Facebook (available on any mobile devices and computers)

Live Streaming Region: Worldwide


Live Event Details:

 

KEY IMPACTS

- Coordinated Microsoft on carrying out a long term marketing campaign

- Frequently engaged and interacted with the customers by providing diversified live content through weekly workshops

- Extended the reach and exposure of the workshops, raising the overall marketing performance

 

THE SITUATION

After the opening of its Concept store in November, Microsoft started organizing various product workshops and providing live streaming at the same. With different themes or topics every week, the workshops were hosted by specific guests, introducing different Microsoft’s products and technologies every time.

 

THE CHALLENGE

Regarding on a series of upcoming workshop, TFI and Microsoft developed a sustainable collaboration in which TFI are responsible for live streaming its workshops starting from the end of 2017 to 2018. The collaboration gives valuable support to Microsoft to formulate its marketing plan in long run.

 

REASONS FOR SELECTION

1. Win-win Cooperation

We have been a great and long-term partner of Microsoft in terms of its cloud service and marketing. To consolidate our cooperation on live streaming service, we become the official live streaming partner to provide reliable and stable live stream every week.

 

2. Broadcast grade live streaming

With our dedicated video solution, HERMES Live, it allows the live stream running smoothly and in broadcast quality.

 

3. Simulcast to different social platforms

We support simulcasting to a variety of social media platforms, like Facebook, YouTube and YouKu, so as to spread the promotion messages and amplify social media presence.



The Client

Microsoft

Microsoft

Headquartered in Redmond, Washington, Microsoft was founded by Paul Allen and Bill Gates on April 4, 1975, to develop and sell BASIC interpreters for Altair 8800. It rose to dominate the personal computer operating system market with MS-DOS in the mid-1980s, followed by Microsoft Windows. The company also produces a wide range of other software for desktops and servers, and is active in areas including Internet search (with Bing), the video game industry (with the Xbox, Xbox 360 and Xbox One consoles), the digital services market (through MSN), and mobile phones.