Sotheby’s Star Lot Unveiling Ceremony
The Story
Event Date: 24 April, 2018
Event Duration: 30 minutes
Event Venue: One Pacific Place
Live Streaming Platform: Weibo and HERMES live platform (available on any mobile devices and computers)
Live Streaming Region: Worldwide
KEY IMPACTS
- Impressed global audience by unveiling the Modern Masterpiece, ‘Nu couché (sur le côté gauche)’ simultaneously through live streaming
- To target and reach more potential Chinese buyers, dedicatedly live streamed the unveiling ceremony on the most popular social media channels in China – Weibo and redirected WeChat audience to HERMES live platform
- Successfully raised public awareness and interest, driving more attention in May auction season
OVERVIEW
Sotheby’s would hold the Evening Sale of Impressionist & Modern Art in May. Before the auction, Sotheby’s grandly unveiled the star lot of the auction, Amedeo Modigliani’s ‘Nu couché, to the public, and announced the pre-sale estimate in excess of $150 million in the Evening Sale. With a wonderful working experience with TFI on Sotheby’s Spring Sales 2017, and valuable experience in handling live on Chinese media platforms, such as Weibo, Sotheby’s has entitled TFI to live stream the unveiling ceremony.
The Client
Sotheby's
Sotheby’s has been uniting international collectors with world-class works of art since 1744. Sotheby’s become the first international auction house when it expanded from London to New York (1955), the first to conduct sales in Hong Kong (1973). Sotheby’s BidNow programme allows visitors to view all auctions live online and place bids from anywhere in the world.