Microsoft Hong Kong Tech Forum
The Story
Live Event Profile:
Event Date: 12 January 2017
Event Duration: 90 minutes
Event Venue: The Hub
Live Streaming Platform: Facebook (available on any mobile devices and computers)
Live Streaming Region: Worldwide
Live Event Details:
KEY IMPACTS
- Received over 1,000 views in a short period of time
- Extended the audience coverage and increased the accessibility of the events
THE SITUATION
As one of the market leaders in the IT industry, Microsoft Hong Kong organizes many technical seminars and forums for all the IT talents every year. TFI has been entrusted by Microsoft Hong Kong to broadcast its 2017 Tech Forum. The live has been published on the social media platform, Facebook.
THE CHALLENGE
Microsoft Hong Kong Technical Community provided opportunities to interact with IT professionals, IT decision - makers and developers in order to share the latest technologies knowledge and discuss with the hottest topics. While it is focusing a lot on the interaction between the speakers and the participants, TFI’s live streaming allows real-time online Q&A session.
REASONS FOR SELECTION
1. Higher engagement with real-time interaction
Through HERMES Live, audiences are welcomed to question and respond to the speakers during the live. It helps facilitate engagement from viewers as well as communication between the organizers and audience.
2. Tailor-made live streaming solutions
TFI offers exclusive professional live streaming design and consultation service based on customers’ needs.
3. Various devices support
HERMES Live delivers smooth and reliable streams to various connected devices including tablets, mobiles, and computers, anywhere in the world.
The Client
Microsoft
Headquartered in Redmond, Washington, Microsoft was founded by Paul Allen and Bill Gates on April 4, 1975, to develop and sell BASIC interpreters for Altair 8800. It rose to dominate the personal computer operating system market with MS-DOS in the mid-1980s, followed by Microsoft Windows. The company also produces a wide range of other software for desktops and servers, and is active in areas including Internet search (with Bing), the video game industry (with the Xbox, Xbox 360 and Xbox One consoles), the digital services market (through MSN), and mobile phones.