Microsoft Surface Pro 4 Facebook Live Event
Live Event Profile:
Event Date: 26 April, 2017
Event Duration: 45 minutes
Event Venue: Microsoft Experience Center, Cyberport
Live Streaming Platform: Facebook (available on any mobile devices and computers)
Live Streaming Region: Worldwide
Live Event Details:
Microsoft Hong Kong recently launched a series of campaigns to promote its product, Surface Pro 4. Apart from using common Facebook game to grow engagement, Microsoft partnered with TFI to run a live event to drive more traffic. A famous Hong Kong artist, Patrick Dunn was invited to be the host of the event and share his view on handwriting analysis. Powered by HERMES Live streaming solution, the live chat between Patrick and the participants was streamed live from Hong Kong to the world. It greatly expanded its social reach and allowed viewers to have real-time engagement with the host Patrick Dunn.
Another main purpose of the live video was to showcase the function and features of the Surface Pro 4. Hence the video contained different wide shots and close-up of the Surface Pro 4. Using a high quality of live streaming solution had become important. By using our HERMES Live to stream a broadcast grade live, those screenshots were generated in high resolution and shown clearly.
With our seamless live streaming technology, audiences could smoothly watch the show without geographical boundaries, and it allowed participants actively joining the game and Q&A section. Through our state-of-the-art video solution, Microsoft made the event more attractive and allowed target audiences taking immediate responses. In return, it received more than 145,000 views and 300 comments within that short period of time.
Headquartered in Redmond, Washington, Microsoft was founded by Paul Allen and Bill Gates on April 4, 1975, to develop and sell BASIC interpreters for Altair 8800. It rose to dominate the personal computer operating system market with MS-DOS in the mid-1980s, followed by Microsoft Windows. The company also produces a wide range of other software for desktops and servers, and is active in areas including Internet search (with Bing), the video game industry (with the Xbox, Xbox 360 and Xbox One consoles), the digital services market (through MSN), and mobile phones.