Bianca Wu “Shining Moment 2018 Concert” Press Conference

Live Event Profile:

Event Date: 1 February 2018

Event Duration: 50 minutes

Event Venue: HEXA, Tsim Sha Tsui

Live Streaming Platform: Facebook, OpenSky.tv App (available on any mobile devices and computers)

Live Streaming Region: Worldwide

Live Event Details:

KEY IMPACTS

- Facilitated Bianca’s global fans and supporters to receive the latest information of the concert in real time

- Helped the event organizer to promote the concert online and in a more cost-effective way

THE SITUATION

Hong Kong well known female singer, Bianca Wu’s will have her personal “Shining Moment 2018 Concert” in May 2018. Empowered by TFI, OpenSky.tv live streamed the press conference as being one of supporting partners.

THE CHALLENGE

OpenSky.tv is an online TV magazine that offers different live events and programs to users. With different needs and requirements, TFI offers live streaming solutions for each of its live event. For example, press conference this time is concurrently streamed to both the OpenSky.tv Facebook and App.

REASONS FOR SELECTION

1. Worldwide accessibility

With no geographical and physical restrictions, streaming the event online makes it accessible to worldwide audience. Attendance to the content can surpass any capacity limitations a physical event would have.

2. Higher attention and engagement

People get higher attention on and take instant reaction to live streaming videos. Hence it can generate higher marketing value to the organizers.

3. Cost-effective one stop solution

Organizers do not need to implement streaming software, encoder, streaming equipment and delivery network separately to broadcast events in professional quality. HERMES Live provides total solution within one platform.