Microsoft Workshop @ Microsoft Fortress Store - In - Store

The Story

Live Event Profile:

Event Date: 2 July, 2017

Event Duration: 45 minutes

Event Venue: Microsoft Fortress Store-In-Store @ Telford Plaza

Live Streaming Platform: Facebook (available on any mobile devices and computers)

Live Streaming Region: Worldwide


Live Event Details:

 

KEY IMPACTS

- Amplified the effectiveness of the event by reaching over 3,000 of local and overseas audiences

- Abandoned the geographic restriction by live streaming the event to every corner of the world

 

THE SITUATION

Microsoft Hong Kong just launched its first ever Store-In-Store and a new series of Microsoft Surface in Hong Kong. KOL, Jerry.C, was invited to conduct a demonstration workshop with Surface Family. To enlarge the event coverage and increase the no. of views, Microsoft Hong Kong partnered with TFI to live stream the workshop.

 

THE CHALLENGE

As the event was held inside the store of Fortress, there was limited space for setting up live streaming equipment. Microsoft Hong Kong hence demanded for an uncomplicated setting and easy way to go live. Not only targeting the surrounding audience, Microsoft Hong Kong aimed to magnify the reach to thousands of the potential customers.

 

REASONS FOR SELECTION

1. Ease of setup with "One Click Go Live"

Without complicated and time-consuming setup, HERMES Live requires simple apparatus like: camera, network and power supply to go live. And it is easy to be controlled and handled by "One Click".

 

2. A new way of marketing

HERMES Live allows Microsoft Hong Kong to extend the event to Facebook, it helps to reach more consumers who did not attend the event. Viewers can engage in and share the live feed on social media so as to strongly amplify the marketing impact of the event.

 

3. Stable and reliable live streaming

HERMES Live is powered by Hewlett Packard Enterprise and Akamai, a leading Content Delivery Network (CDN) services provider, delivering smooth and reliable streaming in broadcast grade.

 

Programme Archive : https://goo.gl/xZhi8b


Microsoft Workshop @ Microsoft Fortress Store - In - Store
Microsoft Workshop @ Microsoft Fortress Store - In - Store
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The Client

Microsoft

Microsoft

Headquartered in Redmond, Washington, Microsoft was founded by Paul Allen and Bill Gates on April 4, 1975, to develop and sell BASIC interpreters for Altair 8800. It rose to dominate the personal computer operating system market with MS-DOS in the mid-1980s, followed by Microsoft Windows. The company also produces a wide range of other software for desktops and servers, and is active in areas including Internet search (with Bing), the video game industry (with the Xbox, Xbox 360 and Xbox One consoles), the digital services market (through MSN), and mobile phones.