Microsoft Pop-up Store Opening Party

The Story

Live Event Profile:
Event Date: 23 November 2017
Event Duration: 63 minutes
Event Venue: G/F, Olympian City 2
Live Streaming Platform: Facebook (available on any mobile devices and computers)
Live Streaming Region: Worldwide

Live Event Details:



- Provided professional live streaming support to promote Microsoft Pop-up Store Opening Party

- Expanded the reach of audience in new way

- Audience learnt the Pop-up Store Opening Party in real time



Christmas and Lunar New Year Holidays are coming. Microsoft has extended its retail reach by opening a pop-up store to sell the Surface and provide real-life experience during the two most important annual festivals. The store at Olympian City 2 had over 5 stations set up for people to try out the Surface Studio, Surface Book 2, New Surface Pro, Mixed Reality (MR) and Xbox One X, etc.



The Microsoft Pop-up Store Opening Party is designed to provide an out-of-box experience to get buyers comfortable with the Surface before they take it home. In order to attract more people coming to the Pop-up Store and enjoy the fantastic experience, Microsoft was looking for a professional live streaming service to extend the reach of audience and draw more public audience’s attention to Microsoft’s Surface. With the advanced HERMES Live Encoder M, TFI has been offered a live stream solution to Microsoft.



1. Broadcast grade live stream

With the extraordinary live streaming technology, we are able to produce broadcast-grade live. This live event will be streamed to Microsoft’s facebook, viewers can engage in and share the live feed on social media so as to strongly amplify the marketing impact of the event.


2. Stable and reliable live streaming

HERMES Live Encoder M is powered by Hewlett Packard Enterprise (HPE) and Akamai, a leading Content Delivery Network (CDN) services provider. It helps ensure smooth and reliable streaming during this significant event and immerse viewers in the interactive visual experience.


3. A new way of marketing

HERMES Live allows Microsoft Hong Kong to extend the event to Facebook, it helps to reach more consumers who did not attend the Pop-up store.

The Client



Headquartered in Redmond, Washington, Microsoft was founded by Paul Allen and Bill Gates on April 4, 1975, to develop and sell BASIC interpreters for Altair 8800. It rose to dominate the personal computer operating system market with MS-DOS in the mid-1980s, followed by Microsoft Windows. The company also produces a wide range of other software for desktops and servers, and is active in areas including Internet search (with Bing), the video game industry (with the Xbox, Xbox 360 and Xbox One consoles), the digital services market (through MSN), and mobile phones.