2016 Ten Outstanding Ecommerce Competition Final

The Story

Live Event Profile:
Event Date: 15 April 2016
Event Duration: 540 minutes
Event Venue: Hong Kong Convention and Exhibition Centre
Live Streaming Platform: Website (available on any mobile devices and computers)
Live Streaming Region: Worldwide

Live Event Details:



- Provided world-class live streaming service during conference and competition to bring live event everywhere

- Participants could learn the latest business tips of e-Commerce and find out who is the winner of the competition through any mobile devices and computers with TFI's end to end OTT solution that runs on any cloud



Alibaba.com has organized conference and competition to share the key elements and business tips of e-Commerce, together with recognition of outstanding SMEs of different backgrounds and industries. In order to increase brand awareness of Alibaba, a broadcast quality live streaming solution is required.



Alibaba.com has decided to bring the event to the world to increase the reach of audience, it has sought to apply broadcast quality and ease of use live streaming solution.

TFI has been entrusted to offer broadcast quality HERMES Live Streaming with Video-on-demand (VOD) archive service to Alibaba.com, and create a unique and memorable experience for viewers.



1. The simplest way to broadcast your message

TFI offered one-stop live streaming solution including shooting, encoding and publishing. With “One Click Go Live” live streaming technology, client could deliver broadcast quality live video and didn’t need any extra set-up cost for the live stream.


2. Stable and seamless streaming technology

With TFI's seamless live streaming technology, audiences can smoothly watch the show without geographical boundaries, and it allows participants actively joining the live show. It also provides the most reliable user experience on any devices.


3. Understand your audience

Through TFI's broadcast-quality HERMES Live solution, organizer can learn about their audience interests while observing viewers’ insights and attention on live show.

The Client

Alibaba Group

Alibaba Group

Founded in 1999, Alibaba Group Holding Limited is a Chinese e-commerce company that provides consumer-to-consumer, business-to-consumer and business-to-business sales services via web portals. It also provides electronic payment services, a shopping search engine and data-centric cloud computing services.