Leo Ku's Warm-up Live

The Story

Event Date: 3 April, 2018

Event Duration: (1st session) 68 minutes

                      (2nd session) 103 minutes

Event Venue: Paramount Building, Chai Wan

Live Streaming Platform: Over 25 platforms including Sina Weibo, hmv                                     China Digital 3D, OpenSky.tv’s Facebook and                                     OpenSky.tv App (available on any mobile                                           devices and computers)

Live Streaming Region: Worldwide (Including Mainland China)

 

KEY IMPACTS

- Received at least 600,000 views on different platforms, such as QQMusic, Kugou, Tencent NOW Live, OpenSky.tv Facebook and App, by implementing TFI’s sophisticated and user-friendly live streaming technology

- Helped EEG to promote Leo Ku’s upcoming Coliseum concert

- Defined a new standard of music experience which enabled global audience to enjoy the captivating and lifelike music performance without geographical restriction

- Created close connection between Leo Ku and millions of supporters around the world by engaging them during live

 

OVERVIEW

Leo Ku organized the Warm-up Music Live online to promote the upcoming concert at the Hong Kong Coliseum. In order to massively advertise the concert and provide excellent viewing experience, EEG partnered with the live streaming technology expert, TFI, broadcasting the warm-up show to over 25 platforms in Hong Kong and China, including OpenSky.tv. The live show successfully attracted the crowd. And by popular request, an extra show was added on 14 May 2018.

 



The Client

Emperor Entertainment Group (EEG)

Emperor Entertainment Group (EEG)

Emperor Entertainment Group was set up in 1999. Its major businesses include production and distribution of music publishing, talent management and concert production. It also engaged in theater, film and TV production, multimedia and merchandise licensing, etc.